Warcraft 3 
Warcraft 2 Overall Comparison While both are RTS's, W3 takes the cake. W2 brought the addition of bnet to Blizzard, but it never went far with it. All it had was melee style games. What w3 brought to the table was the use map settings style games of starcraft mixed with a new 3d aspect. Also w3 allowed for a level of customizability not seen before. With the addition of creating your own character model, though it is a lot of work, but enough people made them to justify it. The story of w3 was better as well. It brought more controversy in the warcraft universe with the introduction of two new races and with many more plot elements.
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Comments
It may just be that I'm a bit too old school to appreciate some of WC3's pros. The new races were fun, but messed a little with the lore. Building my own character model is nifty, but not a feature that sells the game for me.